COCKTAIL REVOLUTION – by Stacey Em

Cocktail revolution Stacey Em
Stacey Em

Stacey shares her inspirational story how as a mature woman she changed careers to suit her lifestyle and the modern era.  Her fashion blog is a credit to her creativity and determination.  Photographs supplied by Cocktail Revolution.

As a young woman in my twenties, I was fortunate enough to have had a vivid imagination. There was almost no career that I couldn’t imagine myself working in. Starting off my professional career in management training in Melbourne, I ended up running courses for some of the major corporations in Hong Kong via my own company Results: Training Specialists. My career saw me working for hotel chains, retail chains, international liquor companies, government departments, banks and major utilities. Clients included the giants of the time, IBM, American Express, China Light & Power, Sun Hung Kai (construction giants) and most of the five star plus international hotels and clubs of Hong Kong.

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This broad cross-section of clients allowed me to visualize working in almost any industry. And while I did indeed manage to do just that, the one thing that I couldn’t imagine doing was producing an on-line publication for young people between the ages of 18-35 about their personal style and fashions.

First of all, I have never been interested in fashion. Never interested in pop culture. Never watched Neighbours, or Home & Away, although I must admit to the occasional titter over an episode of the Bachelorette. Yet here I am, pounding away at the keyboard to bring photographs of young Aussies from around the country to the attention of their peers.

Why? Simple really. My baby-boomer mores had been trampled by the tidal wave of young women appearing in the media in their underclothes as outer clothes. And, they all looked the same: underfed, with oversized breasts and teeth, identical hairstyles, and famous for doing not much at all.

On top of this, after years of moving for my husband’s career, I finally realized that I needed to have a career that was transportable, that I could take with me anywhere in the world. And so the idea came to me of an on-line publication that could move with me anywhere in the world via the internet: Cocktail Revolution was born.

Mr Wilson resident psychologist and agony uncle to the staff.  Keeps everyone sane
Mr Wilson resident psychologist and agony uncle to the staff. Keeps everyone sane

With a name that doesn’t roll off the tongue easily enough, being eternally undercapitalized and taking a lot more time than I ever imagined it required, Cocktail Revolution still seems to have hit the mark with the 18’s-25’s.

It’s point of which is to celebrate young role models and how they present themselves to the world; to celebrate diversity in Australia; to accept difference; and to raise the bar in how young people dress. Ostensibly, it’s about fashion.

Cocktail Revolution publishes a series of photos of young men and women around Australia who are well dressed. Photographers around the country contribute photos of young men and women who stand out in the street. We select what we think are the best photos, then publish them weekly, along with their names, their occupations, their brand of clothing (we have to have an angle for revenue raising), a one-liner about themselves and the name of the photographer. Our young followers are asked to vote on their favourite style and fashion look. At the end of the month the “favourite” is announced and they are then featured in a dedicated photo shoot, presented with prizes and featured in our on-line mag.cocktail revolution more socks

The monthly winners have been receiving Happy Socks from Sweden for at least 2 years. When they started sponsoring Cocktail Revolution, our followers had not heard of Happy Socks. Now everybody wants them! Last month’s winner also received a $200 voucher from Alannah Hill and a dedicated photo shoot featuring them being styled and wearing Alannah Hill’s latest fashion range.

Sounds good. But the work involved is unbelievable! Co-coordinating photographers from all around the country, ensuring the right amount of the right type of photos are regularly received, liaising and negotiating with sponsors, maintaining subscriber data bases, taking photos myself when photographers become unavailable, writing, editing, uploading, updating the website, marketing, working social media like Instagram and Facebook….The list goes on and on. In the world on on-line publishing or blogging, there is no such thing as job demarcation. You do it all.Cocktail revolution pic1

It is the one thing that I never imagined I would be doing. Of course I couldn’t have imagined it because the technology didn’t exist when I was starting out. I love it and I hate it. I recommend it and I recommend against it. But I will say this about it. It has kept me connected with what young people are about. It has kept me abreast of developments in social media, even though I may struggle to keep up with changes. It has kept my interest up in learning about the constantly evolving details of new technologies. And most importantly, it has permitted me to be connected to the “new world order”.

Cocktail Revolution can be found at www.cocktailrevolution.net.au